Content for Quotas

Austin Content Marketing Tweetup: Julie Gomoll on the Hot Seat!

by Fernando Labastida

Julie Gomoll

What are a content marketer’s secrets to SEO? Did you ever want to beat the competition and reach the top of the SEO rankings for your category but thought you had to hire an expensive SEO consultant who mastered the mysterious black arts of search?

 

Julie Gomoll, our next hot seat occupant, believes in two fundamental truths about SEO that content marketers should know. But as she says about these trusths: “I completely contradicts myself twice.”

Truth 1

  • First to market can help you win, but it won’t ensure it. It *is* important though, and most industries, sectors, and even niches already have someone who’s beat you to it.
  • Anyone can be first to market in any area of content marketing, because it’s your combination of skills and experience that’s unique.

Truth 2

  • There is definitely someone out there who knows more about your general field than you. You are not the foremost expert.
  • There is no one out there who knows more about your general field *and* about your other interests. Use it!

Come to the next Austin Content Marketing Meetup and ask Julie your burning SEO questions. You might even ask her a question that stumps her, although I doubt it.

Continue by clicking here: Austin Content Marketing Meetup

And, if you’re interested in knowing what questions to ask her click here: Questions for Julie.

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How to Convert Customers Using Content

by Fernando Labastida

The term “Content Marketing” has entered the mainstream. I’m sure every time you hear it, however, your eyes roll. Frankly, creating content on a regular basis is hard. It takes time, and life gets in the way.

But take heart. Content can actually convert. It can convert visitors to subscribers. It can converts subscribers to trial users. It can convert trial users to customers. It can convert customers into repeat buyers. And it can convert repeat buyers into referrers.

But you have to know how.

We have the Video on How to Convert Customers Using Content

At our last Austin Content Marketing Meetup, Brian Massey, The Conversion Scientist, answered questions (and slammed back hardballs) on how to use content to convert.

And we have the video.

To see the the full session, click here: http://conversionscientist.com/brian-massey-speaking/hot-seat-video-content-marketing-and-conversion/

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How To Make Your Customers Love You

Thumbnail image for How To Make Your Customers Love You May 3, 2011

Did you ever buy a big ticket item, like a house or a car or a boat, and you just loved the sales person? Come on, admit it. There had to be at least one. I did. I had an awesome real estate agent, and my wife and I thought he walked on water. He [...]

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5 Reasons Why Software Companies Should Adopt a Content Marketing Approach

Thumbnail image for 5 Reasons Why Software Companies Should Adopt a Content Marketing Approach March 29, 2011

Mobile app development. Cloud computing. Virtualizaiton. Big data.  Social location apps. These are some of the hot software categories I’ve observed recently. Stacey Higginbotham seems to agree as she noted in her latest Gigamo blog post on 10 Austin Startups to Meet at SXSW 2011. But despite the rapid advances in innovative technology, marketing strategies [...]

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5 Marketing Lessons Learned from SXSW Interactive

March 25, 2011

I just spent five days at the South by Southwest Interactive festival, a conference that focuses on emerging technologies such as social media, web 2.0, development tools, cutting edge marketing and startups. It’s a wild and woolly cornucopia of ideas, networking, presentations and parties. As a marketer I am always on the lookout for new [...]

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Why Large Account Sales People Must Also Be Marketers

Thumbnail image for Why Large Account Sales People Must Also Be Marketers March 22, 2011

There’s a classic conundrum in large account sales, or as it’s referred to in the software industry, “enterprise sales.” Sales always derides the leads the marketing department hands them. “The leads are weak” they say. Marketing complains that the primma donnas in sales only want a lead that will say “yes!” to them during the [...]

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